Experienced Finance Veteran Brings Business Leadership and Insight to Directed

VISTA, Calif. (October 23, 2019) – Directed, a leader in the connected car and automotive electronics aftermarket space, is pleased to announce that Clarissa Zulick has joined the company as Chief Financial Officer. Reporting to CEO Bob Struble, she will sit on the Executive Staff and oversee all aspects of Directed’s finance and human resources functions.

“Clarissa came to Directed on an interim basis in June and her efforts and performance made it an easy decision to make her a permanent employee,” said Struble. “She was instrumental in our recent effort to spin Directed out of our parent holding company and set us up as a standalone, and has excelled in managing our financial and HR functions.”

Before joining Directed, Ms. Zulick served in several executive roles across industries including consumer products goods, computer hardware distribution and medical device manufacturing. She most recently served as CFO at Mamma Chia and COO/CFO at Arbitech. As an operator, Clarissa has driven significant value creation across several businesses. She earned her Bachelor of Science in Math Applied Science at UCLA and her MBA from Yale.

“I’m thrilled to join Directed as CFO,” added Ms. Zulick. “In the few months that I’ve been here, it has been exciting to see how Directed is leading innovation in the aftermarket automotive space. I couldn’t pass up the opportunity to continue working with Bob and his executive team to further grow the brand and bring value to our channel partners.”

Ms. Zulick is based out of Directed’s Vista, California office.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..